Internationally renowned Artist & Producer Marshmello has partnered with Emmy award winning Art Director Steven Messing to launch the first ever DeFi (decentralized finance) powered NFT auction on the Aito platform. The auction, which will include new music and visual experiences, will start on Friday May 21st and last for 48 hours.
There will be two auctions going live at the same time with one incorporating cutting edge DeFi technology using the Aave Protocol. Bidders will be able to stake their assets inside the NFT, allowing an artist to earn annual residual income. To date, over 85 billion dollars are staked in the DeFi ecosystem with over 18 billion being on the Aave Protocol, which launched in January of 2020.
The second auction will be a traditional style where users bid with Ethereum tokens for five unique NFTs. Aito auctions enable secondary royalty attribution and empower artists to be compensated in ways which have never been possible in the music industry.
In addition to the NFT, all auction winners will receive unique experiential and physical prizes.
“I chose to work with Aito because it enables me to connect with fans in ways that were never possible before,” says Marshmello, “DeFi empowers people and takes out the middleman which has always been the ethos of my brand.”
Stani Kulechov, founder and CEO of Aave says, “NFTs are shaping new and exciting ways for artists to interact with fans. Marshmello’s NFT auctions on Aito will create a unique and engaging experience for fans tailored with exciting experiences and exclusive content.”
Jordan Lazaro Gustave co-founder and COO of Aave says, “As an artist Marshmello has always been at the forefront of innovation, it was a pleasure to work with him to show how NFTs can revolutionize artist cashflow and licensing, beyond their simple transactional aspect, using decentralized finance (DeFi) as an infrastructure.”
"This collaboration with Mello is a great honor and Aito offers exciting new opportunities for artists to share their visions in a bold new medium," says Steven Messing whose previous credits include the Avatar Sequels and Avengers.
Aito has committed to being a carbon neutral platform and continuously invests to support innovation in the space enabling a future of minting green NFTs.
Like Marshmello, the founders of Aito are a secret dream team of creatives and builders at the cutting edge of art and technology. Since February of this year when Aito first appeared on social media, they have been a key player in supporting and launching the careers of many up and coming NFT artists. The platform is the first to integrate NFTs with DeFi technology along with never before seen fan and artist engagement. Aito has committed to being a carbon neutral platform and continuously investing to support innovation in the space to enable a future of minting green NFTs.
Marshmello's star continues to rise as the famously masked artist breaks boundaries across the industry. With chart-topping singles and collaborations with the likes of Selena Gomez, Juice WRLD, Halsey, Khalid, Anne Marie, Roddy Ricch, Migos, and more, Marshmello has clocked a staggering 9+ billion streams across Spotify alone and with over 47 million monthly listeners, and over 52+ million subscribers on Youtube, making him the 2nd largest artist on the platform.
Since his smash hit single "Happier" which topped the charts around the world, with cumulative streams nearing one billion and certified 6x Platinum in the U.S. the genre bending producer has had continued success both in music and entrepreneurial ventures. His most recent project is launching a new kid’s channel “Mellodees” with partner & manager Moe Shalizi. They aim to create a “cutting edge experience for children.” While also continuing his own line of chocolate filled marshmallows, “Stuffed Puffs.” Featured on the cover of the Forbes magazine "30 Under 30" issue, the world renown artist / producer is currently holding the title two years running for iHeartRadio Music Awards “Dance Artist of the Year.” He won his first American Music Award for "Best Electronic Artist" at the 2018 AMA's and a 2018 MTV EMA Award for "Best Electronic Artist."
For more information please visit, https://marshmellomusic.com or socials @marshmellomusic
Steven Messing is an Emmy Award winning Art Director working in Film and Television. He has contributed to over 50 films and television projects including the Avatar Sequels, Avengers, Alien Covenant, Stranger Things, Transformers, and the Game of Thrones series. He is a member of the Academy of Motion Pictures Arts and Sciences and the Art Directors Guild. He has created many visuals for well known musicians including Marshmello for whom he formed a special relationship over the last five years.